Empathy by Design:
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The library is a universal resource where knowledge and information meet. To advertise this resource and advance equal access in positive ways, libraries must develop strategies, campaigns, and messages that show they care about the lives of their diverse communities. Empathy by Design: Empathy-Driven Marketing for Libraries offers step-by-step strategies for understanding why people visit the library and tailoring your marketing with personalization that resonates with users on a deeper level. It provides real-world solutions for understanding your target audience through empathy and demonstrates how to gather and use data to develop messages and programming that fosters meaningful connections and engagement. You'll find ideas for understanding the customer journey, creating an empathic library brand, and creating empathy-driven marketing strategies, campaigns, content, and tactics. Today's library marketers should both understand the effectiveness of using empathy in marketing and use it as a radical tool for advancing our profession's values of diversity, equity, inclusion, and access. The strategies outlined in Empathy by Design can give you the tools you need to make your marketing--and your library--more targeted and empathic.
Library Marketing and Communications
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Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will gain insight into why libraries need to tell their stories more effectively than they are today; be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences; see why improvements to the structure of your marketing and communications team can lead to better results; learn practical methods for incorporating audience research into your planning; know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; receive guidance on preparing for potential crises; understand how to be more community-focused by forming and sustaining partnerships; and feel confident in engaging with stakeholders so that they become your library's best ambassadors.
Library Marketing Basics
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Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: -Learn what true library marketing is, and what it's not -Plan a large scale marketing campaign / awareness campaign on a shoestring budget -Learn how to market yourselves as librarians -Develop your own professional identity and brand -Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant -Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a "library" brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don't need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
Marketing with Social Media
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This all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter; shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to integrate blogs into social media; demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts; shows how to tailor messages to communicate effectively with different generations and audiences; and includes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources.
Patron Engagement and Marketing Products and Services for Public Libraries
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In response to public libraries' interest in proactive marketing of their programs, services, and collections, a variety of new products have been introduced. Each takes a different approach in providing libraries with sophisticated tools to support marketing campaigns or other initiatives to strengthen engagement with their communities. Many involve harvesting data and producing analytics and visualizations that aim to provide insight into the strategic performance of the library and the effectiveness of its marketing efforts.
Proving Your Library's Value
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You know the value of your library, but elected officials, donors, community leaders, funders, and other important stakeholders may not. How can you make the library a priority for these groups, who may have preconceived notions about what the library does, as you compete with other important community organizations for funding? In this book from United for Libraries, you'll learn how to use The E's of Libraries® (Education, Employment, Entrepreneurship, Empowerment, and Engagement) to quickly demonstrate why your library is essential and worthy of funding, using messaging that is organized, persuasive, and memorable. With the help of worksheets, charts, and prompts, you will learn how to use language designed to win over stakeholders, funders, and partners; craft custom messaging in several formats that is easily accessible and memorable, including elevator speeches, budget presentations, and annual appeals; and create presentations and other materials tailored to any audience based on the sample documents included. This book's innovative framework can be used by any size or type of library, and by any library advocate, including Friends groups, library staff, trustees, and foundations.
American Library Association’s Social Media Guidelines for Public and Academic Libraries
Social Library – A regular feature from WebJunction, highlighting “how libraries are using social media to connect with their communities, promote services and programs, and engage with their patrons and fans.”
“Staying Social: Why Your Library Needs Social Media Policies” – Article from the Public Library Association
“10 Tips for Librarians: Embedding Social Media Good Practice in Your Everyday Work” – Article from Library Journal
"Social Media for Small Libraries" – Article from American Libraries
"Connect with Patrons Using TikTok" – Article from Public Libraries Online
"Libraries Get Reel: Connecting to Community with Short Videos"- Article from WebJunction
Super Library Marketing: Practical Tips and Ideas for Library Promotion- Blog written by Angela Hursh that provides quick tips about marketing for public libraries.
Public Library Association: Marketing Strategies- A collection of resources from PLA about marketing including general guides, social media & digital creation, and templates.
Programming Librarian: Mad About Marketing- Article featuring fun and easy ways to market your library to your community.
"Library Marketing 101"-A recorded webinar from Niche Academy is an introduction to library marketing terminology and concepts.
ASU Ed Plus Image Accessibility Creator- This free tool generates alt text and detailed descriptions for images.
Marketing for Libraries: Getting the Word Out and Engaging Your Community
Marketing is not just for big business or big libraries. Small and rural libraries can greatly benefit from having an intentional plan for promoting their materials, programs, services, and staff. Learn how to determine your audience, pick the right platforms, and craft your messaging to help raise awareness about the library even with limited time, staff, and budget.
Recorded on Tuesday, April 30, 2024.
Lunch & Learn: The Positive Power of Social Media for Rural Libraries
A guided tour through the world of social media in 2024 and how rural libraries can tap into this positive power. You will get an introduction to social media, the benefits of social media for rural libraries, and learn how to identify your target audience. Learn how to produce authentic content, how your library can choose the right platform, when and where to post, and so much more! Join us and learn how you too can build authentic connections and expand outreach through social media.
Recorded on September 24, 2024.