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Social Media & Marketing: Social Media & Marketing Resources


Resources for Social Media & Marketing Best Practices

American Library Association’s Social Media Guidelines for Public and Academic Libraries

Social Library – A regular feature from WebJunction, highlighting “how libraries are using social media to connect with their communities, promote services and programs, and engage with their patrons and fans.”

Staying Social: Why Your Library Needs Social Media Policies” – Article from the Public Library Association

10 Tips for Librarians: Embedding Social Media Good Practice in Your Everyday Work” – Article from Library Journal

"Social Media for Small Libraries" – Article from American Libraries

"Connect with Patrons Using TikTok" – Article from Public Libraries Online

"Libraries Get Reel: Connecting to Community with Short Videos"- Article from WebJunction

Super Library Marketing: Practical Tips and Ideas for Library Promotion- Blog written by Angela Hursh that provides quick tips about marketing for public libraries. 

Public Library Association: Marketing Strategies- A collection of resources from PLA about marketing including general guides, social media & digital creation, and templates.  

Programming Librarian: Mad About Marketing- Article featuring fun and easy ways to market your library to your community. 

"Library Marketing 101"-A recorded webinar from Niche Academy is an introduction to library marketing terminology and concepts. 

Marketing for Libraries: Getting the Word Out and Engaging Your Community Recorded Webinar

Marketing for Libraries: Getting the Word Out and Engaging Your Community

Marketing is not just for big business or big libraries. Small and rural libraries can greatly benefit from having an intentional plan for promoting their materials, programs, services, and staff. Learn how to determine your audience, pick the right platforms, and craft your messaging to help raise awareness about the library even with limited time, staff, and budget.

Recorded on Tuesday, April 30, 2024.